The ATP has confirmed the extension of its long-running partnership with Rolex, with the Swiss watchmaker continuing in its roles as Official Timekeeper and Gold Partner of the ATP.
Rolex’s association with tennis began in 1978 and has grown to encompass support for many of the sport’s most prestigious tournaments on the ATP Tour. Under the renewed agreement, Rolex will remain the Official Timekeeper of the ATP Tour, an Official Partner of the Nitto ATP Finals—the tour’s flagship season-ending event—and the Next Gen ATP Finals presented by PIF, which showcases the world’s best players aged 20 and under. This further underlines the brand’s commitment to nurturing the future of tennis.
The partnership also ensures year-round Rolex visibility across the ATP’s social and digital channels, including content highlighting match start times and durations, reaching a global audience of more than one billion fans.
Daniele Sano, ATP Chief Business Officer, said: “It’s difficult to understate the commitment Rolex has shown towards our sport and the ATP Tour. For almost 50 years, it has championed the qualities that define tennis – elegance, prestige, and precision. As a valued partner of the ATP since 2005, we’re proud to reinforce such an iconic legacy.”
Arnaud Boetsch, Rolex Director of Communication and Image, said: “Rolex is proud to reaffirm its long-standing commitment to tennis. While celebrating the dedication and remarkable performances at the highest levels of the game, Rolex supports the leading tournaments, governing bodies and players, as they continue to shape the future of the sport.”
In addition, Rolex continues as an Official Partner of all ATP Masters 1000 tournaments, as well as the Australian Open, Roland-Garros, The Championships, Wimbledon, and the US Open. Beyond tennis, the brand maintains a strong presence across global sports, including golf, motorsport, yachting, and equestrianism.
The Rolex family of Testimonees features several top ATP players, including current world No. 1 Carlos Alcaraz and world No. 2 Jannik Sinner, alongside Ben Shelton, João Fonseca, and legendary figures such as Roger Federer and Björn Borg.
