DUPR, PB Vision Team Up for AI-Driven Pickleball Ratings – Pickleball News Asia

“This collaboration allows us to explore how video and AI can responsibly support player onboarding and rating accuracy, without fragmenting the sport,” said Tito Machado, CEO of DUPR. “Our priority remains the same: a single, accurate, and fair rating system for players everywhere.”

Mike Arney, Co-Founder of Pickleball Vision AI, added: “By aligning with DUPR as the official rating system, we can focus on what we do best—video-based performance insights—while supporting a unified rating standard for the sport.”

With PB Vision providing technological assistance, DUPR will be formally exploring how AI-powered video analysis can complement match-results-based ratings. The partnership’s immediate goal is to create a clearer, faster, and more confident on-ramp for new players, while maintaining DUPR as the official source of truth for pickleball ratings.

Players can benefit immediately from this DUPR–PB Vision collaboration, as they can now upload their gameplay videos directly to PB Vision for an objective DUPR AI rating. In the near future, new players will be able to submit videos directly from the DUPR app and receive a DUPR AI rating powered by PB Vision, along with a detailed breakdown of their gameplay. All new users receive one free video analysis, making it easy to understand where they stand and what to work on next.

For players with an existing DUPR rating, PB Vision offers immediate value by highlighting strengths, weaknesses, and specific areas of the game that influence performance. From day one, players can see which aspects of their play are helping or holding back their results and focus improvement efforts on the factors most likely to move their DUPR rating up over time.

By designating DUPR as its official and exclusive pickleball rating system, PB Vision is concentrating on delivering video-based performance insights that support players while strengthening a unified rating standard across the sport. As the partnership develops, it also establishes a responsible pathway to support DUPR AI Ratings.

PB Vision delivers a secure video analysis experience through its mobile applications and website. Future integration options will allow players to upload gameplay videos directly from the DUPR app for processing and analysis. Players will continue to receive their official ratings from DUPR, while PB Vision will provide complementary performance analytics powered by its proprietary AI technology.

Additionally, DUPR is exploring a potential composite rating model that integrates supplementary performance inputs alongside match results, including AI-driven video analysis. Data provided by PB Vision could offer deeper context, such as whether a player was being targeted, carrying the team, or influencing play beyond the final score. Over time, these added insights may improve rating accuracy while preserving the central role of match results.