Formula 1 in the United States is officially entering its boldest era yet, as Apple TV and Netflix ink a game-changing deal set to redefine how American fans experience the pinnacle of motorsport.
Key Takeaways from the F1 Streaming Revolution:
- Apple TV secures exclusive US broadcasting rights for Formula 1 from 2026, replacing ESPN.
- Historic cross-promotional pact sees Netflix stream the 2026 Canadian Grand Prix live in the US.
- Apple TV subscribers gain access to Drive to Survive Season 8.
- This multi-year, multi-million dollar agreement aims to dramatically expand F1's reach across the lucrative US market.
A New Broadcast Era for Formula 1 in the US
Apple TV is gearing up to be the exclusive home for Formula 1 in the United States, replacing ESPN from the 2026 season. This monumental five-year agreement, reportedly valued around $150 million annually, signals a significant shift in sports broadcasting. It positions F1 squarely within the booming streaming landscape.
This move highlights F1's aggressive strategy to deepen its roots in the American market, a region F1 Chief Stefano Domenicali sees as ripe for exponential growth. The choice of Apple underscores a belief in their platform's ability to innovate and engage a wider audience.
The Unprecedented Alliance: Netflix Joins the Grid
In a truly unprecedented move, Apple TV and Netflix have announced a strategic cross-promotional pact that will send shockwaves through the streaming industry. This collaboration ensures Formula 1 maintains a robust presence across two of the nation's dominant digital entertainment platforms. It's a win-win for F1 fans.
Under this innovative arrangement, Netflix subscribers in the US will be treated to live coverage of all sessions for the 2026 Canadian Grand Prix. This marks a historic moment for the streaming giant, bringing live sport directly to its massive user base.
Drive to Survive Finds a New Pit Stop
Meanwhile, Apple TV subscribers are set to benefit immensely. They will gain direct access to Season 8 of the hugely popular documentary series, Drive to Survive, which launches on Friday, February 27th. This crucial series has been instrumental in F1's surge in US popularity.
The inclusion of Drive to Survive on Apple TV is a testament to the symbiotic relationship between the sport's on-track drama and its compelling narrative storytelling. It ensures new and existing fans alike can follow the behind-the-scenes action.
Stefano Domenicali on F1's American Ambitions
Stefano Domenicali expressed immense optimism regarding F1's strategic pivot. He emphasized the "potential growth in terms of interest, awareness, and business" within the US market. The decision to partner with Apple was a deliberate one, leveraging the maturity of the American streaming landscape.
Domenicali anticipates Apple will fully utilize its vast ecosystem of applications and platforms to promote Formula 1. He also highlighted that existing F1 subscribers will be able to connect with Apple TV as part of their package, potentially at a reduced cost, unlocking a wealth of exclusive content.
