Stephen Curry, Lakers Lead NBA Merchandise Sales in First Half of 2025-26 Season
James Colin
Published: Jan 21, 2026
Stephen Curry tops the NBA’s jersey sales while the Los Angeles Lakers lead team merchandise in the first half of the 2025-26 season, according to NBA and NBPA data.
The National Basketball Association (NBA) and National Basketball Players Association (NBPA) have revealed the top-selling jerseys and team merchandise for the first half of the 2025-26 season, with Stephen Curry and the Los Angeles Lakers leading the respective categories.
Curry of the Golden State Warriors ranks No. 1 on the Top-Selling Jersey list, followed by Luka Dončić of the Lakers and Jalen Brunson of the New York Knicks. The Lakers lead team merchandise sales overall, with the Knicks also ranking among the top sellers. Source: nba.com Nine players on the Top-Selling Jersey list have been named starters for the 2026 NBA All-Star Game, which will feature a new U.S. vs. World format on February 15 at the Intuit Dome in Inglewood, California. This includes Curry, Dončić, Brunson, Victor Wembanyama, Shai Gilgeous-Alexander, Nikola Jokić, Tyrese Maxey, Giannis Antetokounmpo, and Cade Cunningham.
Dallas Mavericks rookie Cooper Flagg and Cunningham make their debut appearances on the list, while Brunson achieves his highest ranking to date at No. 3, up from No. 5 last season. Five international players also feature among the top sellers, including Dončić (Slovenia), Wembanyama (France), Gilgeous-Alexander (Canada), Jokić (Serbia), and Antetokounmpo (Greece).
Source: nba.com The announcement comes ahead of AWS NBA Rivals Week, which starts tonight on NBC/Peacock. The week-long event features games including Spurs vs. Rockets and Lakers vs. Nuggets, with 13 players and nine teams from the top merchandise lists taking part.
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