SXY, the innovative performance gear and apparel brand, is making an undeniable statement with a trio of strategic partnerships that will redefine the look and feel of pro pickleball. This aggressive move signals a new era for athlete outfitting and fan engagement across Major League Pickleball (MLP) and the Carvana PPA Tour.
Key Points:
- SXY becomes the Official Team Uniform and Headwear Partner for MLP presented by DoorDash for the 2026 and 2027 seasons.
- Pickleball Central, the sport's leading retailer, will feature SXY gear at MLP and Carvana PPA Tour events.
- SXY takes on the Title Sponsorship of the SXY Newport Open, a premier Carvana PPA Tour stop.
- The partnerships emphasize innovation, style, and a deep commitment to the pickleball community and its athletes.
SXY Dominates: A New Era for Professional Pickleball Apparel
SXY, already a globally recognized name in beach tennis and pickleball, brings its commitment to excellence and a competitive edge to the forefront. Their philosophy, which redefines "SEXY" through action and product, is set to infuse a fresh dynamic into the professional circuit.
Powering the Pros: MLP Gets a Style Upgrade
The cornerstone of these announcements is SXY's multi-year agreement with MLP presented by DoorDash. Beginning in 2026, SXY will outfit MLP athletes and teams as the Official Team Uniform and Official Headwear Partner. This means top-tier performance apparel designed specifically for the intense demands of elite competition, ensuring players not only perform their best but also look the part of modern sports stars.
Mark Bonfigli, Founder and CEO of SXY, emphasized the brand's vision, stating, "As the sport continues to explode, we’re focused on partnering where performance, culture, and community intersect. Becoming the Official Uniform and Headwear Partner of Major League Pickleball, teaming up with Pickleball Central, and serving as Title Sponsor of the SXY Newport Open allows us to show up authentically for athletes and fans alike."
Bringing Elite Gear to the Masses
Beyond the pros, SXY is ensuring fans and aspiring players can access the same cutting-edge gear. A proud partnership with Pickleball Central, the sport's premier specialty retailer, will make SXY apparel and equipment readily available. Whether on-site at MLP and Carvana PPA Tour events or through Pickleball Central's extensive network, high-performance SXY products are now within reach.
The brand's expanding footprint also includes a significant presence on the Carvana PPA Tour. SXY will be the Title Sponsor for the prestigious SXY Newport Open in March, a pivotal stop on the tour. This direct involvement further cements SXY's dedication to the highest levels of the sport, offering fans immersive brand experiences that blend sport, fashion, and entertainment.
More Than Just Sponsorship: Building the Pickleball Community
SXY's commitment extends beyond uniforms and event branding. Their partnership with MLP includes robust support for national events, player engagement initiatives, and fan experiences. Crucially, SXY is also investing in educational programs, including outreach efforts that champion youth participation and growth in schools. This holistic approach underscores a genuine desire to cultivate the sport from the ground up.
Jacob Cohen, SVP Partnerships and Revenue for the United Pickleball Association, clearly sees the synergy. "We’re excited to welcome SXY as the Official Team Uniform and Headwear Partner of Major League Pickleball. Their commitment to innovation, style, and performance aligns perfectly with the energy of MLP."
The stage is set for SXY to have a strong, visible presence throughout the season. Expect engaging on-site activations and a brand that lives up to its name by bringing excitement, energy, and unparalleled quality to every aspect of professional pickleball.
