The tennis world is buzzing! Tennis Channel has not just broken records; it's obliterated them, riding a massive wave of fan engagement through the BNP Paribas Open. This electrifying momentum now powers directly into the Miami Open, promising an unforgettable "Sunshine Double" experience.
Key Points:
- Tennis Channel shattered its all-time viewership records at the BNP Paribas Open, increasing 38% year-over-year.
- The Sunshine77 streaming offer propelled Tennis Channel App subscriber sign-ups by a staggering 150%.
- Exclusive multi-platform coverage for the Miami Open runs from March 17-29, showcasing every point live.
- The Miami Open boasts a star-studded field, including Carlos Alcaraz, Aryna Sabalenka, Jannik Sinner, and legendary wild card Venus Williams.
A Tidal Wave of Engagement: BNP Paribas Open Breaks All Records
The desert proved golden for Tennis Channel, as the recent BNP Paribas Open in Indian Wells delivered unprecedented viewership. Hailed as the '5th Grand Slam,' the tournament saw a staggering 38% year-over-year increase in total viewership across the network. Social media engagement and traffic to tennis.com also hit all-time highs, reflecting a passionate and growing fanbase.
Live tournament broadcasts, alongside the popular TC Live show, experienced a remarkable 47% surge in viewership. This performance underscores the channel's central role in delivering premium tennis content to a dedicated audience.
The Sunshine77 Phenomenon Fuels Growth
Driving much of this digital success is the innovative Sunshine77 promotion. Launched at the outset of Indian Wells, this offer provides a full year of unlimited tennis content on the Tennis Channel App for just $77.
The impact has been immense, with Tennis Channel CEO Jeff Blackburn confirming an astounding 150% jump in annual subscriber sign-ups compared to last year. "We’re looking forward to carrying that momentum into the Miami Open," Blackburn stated, highlighting the strategic success.
Miami Takes Center Stage: The Sunshine Double Continues
As the 'Sunshine Double' sweeps across the American hard courts, attention now turns to the vibrant Miami Open. Tennis Channel proudly remains the exclusive U.S. home for this prestigious event, offering comprehensive multi-platform coverage from March 17 through March 29.
Fans won't miss a single point, with every match available live across Tennis Channel, Tennis Channel 2, the Tennis Channel App, and TennisChannel.com. It's a testament to the network's commitment to delivering tennis anytime, anywhere.
A Star-Studded Draw in South Florida
The player field for the 2026 Miami Open is absolutely stacked, promising thrilling competition. Defending champions Jakub Menšík (World No. 12) and Aryna Sabalenka (World No. 1) return to defend their crowns.
They'll face fierce opposition from World No. 1 Carlos Alcaraz, four-time Grand Slam winner Jannik Sinner (World No. 2), Elena Rybakina (World No. 3), and two-time Grand Slam champion Coco Gauff (World No. 4). American favorite Taylor Fritz (World No. 7), fresh off his 2022 BNP Paribas Open title, also joins the fray.
Adding legendary flair to the mix, former World No. 1 Venus Williams, a three-time Miami Open champion, and former US Open champion Sloane Stephens have received wild cards, guaranteeing captivating storylines.
Expert Analysis & Unrivaled Commentary Team
Beyond the on-court drama, Tennis Channel is assembling an unparalleled broadcast team to provide expert analysis and commentary. Former World No. 7 and 2024 Miami Open champion Danielle Collins makes her on-site desk debut, bringing recent player insights.
The commentary box will feature an all-star lineup including Hall of Famers Martina Navratilova, Lindsay Davenport, and Jim Courier, alongside former World No. 6 Chanda Rubin. Emmy Award-winning host Brett Haber, former World No. 5 Jimmy Arias, and commentator Mark Petchey will round out the seasoned crew, ensuring fans receive the deepest insights into every match.
Daily Coverage with TC Live
Daily editions of Tennis Channel Live at the Miami Open will be co-anchored by Steve Weissman and Danielle Collins. They will be joined by a rotating panel of tennis luminaries including Chris Eubanks, Prakash Amritraj, Jimmy Arias, and Dani Klupenger, delivering real-time reactions and in-depth discussions throughout the tournament.
Don't Miss a Moment: How to Watch & Connect
Catch all the action on Tennis Channel, Tennis Channel 2, and the Tennis Channel App. For comprehensive schedules and streaming options, visit tennis.com/watch.
Stay connected with the latest updates, highlights, and exclusive content by following Tennis Channel across Instagram, TikTok, X, and Facebook.
Full Miami Open Broadcast Schedule
- March 17-29: TC Live 10am PT / 1pm ET
- March 17-29: Matches begin 11am PT / 2pm ET
- Tuesday, March 24
- 11am PT / 2pm ET: Women’s Singles Quarterfinals
- 4pm PT / 7pm ET: Women’s Singles Quarterfinals
- Wednesday, March 25
- 9am PT / 12pm ET: TC Live
- 10am PT / 1pm ET: Women’s Singles Quarterfinals
- 12pm PT / 3pm ET: Men’s Singles Quarterfinals
- 4pm PT / 7pm ET: Women’s Singles Quarterfinals
- 6pm PT / 9pm ET: Men’s Singles Quarterfinals
- 10am PT / 1pm ET: Women’s Doubles Quarterfinals (on TC2)
- Thursday, March 26
- 9am PT / 12pm ET: TC Live
- 10am PT / 1pm ET: Men’s Singles Quarterfinals
- 12pm PT / 3pm ET: Women’s Singles Semifinals
- 2pm PT / 5pm ET: Men’s Doubles Quarterfinals
- 4pm PT / 7pm ET: Men’s Singles Quarterfinals
- 6pm PT / 9pm ET: Women’s Singles Semifinals
- 10am PT / 1pm ET: Men’s Doubles Quarterfinals (on TC2)
- Friday, March 27
- 9am PT / 12pm ET: TC Live
- 10am PT / 1pm ET: Women’s Doubles Semifinals
- 12pm PT / 3pm ET: Men’s Singles Semifinals
- 4pm PT / 7pm ET: Men’s Singles Semifinals
- 6pm PT / 9pm ET: Women’s Doubles Semifinals
- 10am PT / 1pm ET: Men’s Doubles Semifinals
- Saturday, March 28
- 9am PT / 12pm ET: TC Live
- 9:30am PT / 12:30pm ET: Men’s Doubles Final
- 11:30am PT / 2:30pm ET: TC Live
- 12pm PT / 3pm ET: Women’s Singles Final
- 2pm PT / 5pm ET: TC Live Post Women’s Singles Final
- Sunday, March 29
- 9am PT / 12pm ET: TC Live
- 9:30am PT / 12:30pm ET: Women’s Doubles Final
- 11:30am PT / 2:30pm ET: TC Live
- 12pm PT / 3pm ET: Men’s Singles Final
- 2pm PT / 5pm ET: TC Live Post Men’s Singles Final
