The global pickleball boom just received a huge lift, as TOPSERIES Pickleball ushers in a new professional era across Europe, the Middle East, and Africa! This landmark initiative is set to accelerate the sport’s growth, delivering much-needed structure and elite competition to a region brimming with potential.
Key Points: Why EMEA is the Next Frontier for Pickleball
While the United States remains pickleball’s heartland, global expansion is shifting focus. Asia is experiencing strong growth, yet experts see Europe, the Middle East, and Africa (EMEA) as the next frontier, full of untapped opportunity. Until now, this interest has often lacked a unified professional framework.
Pickleball participation has surged since 2020, making it one of the fastest-growing racket sports worldwide. Industry estimates place the sport’s ecosystem in the billions. Despite this organic growth outside North America, EMEA has been waiting for a professional infrastructure capable of sustaining its momentum.
TOPSERIES: Unifying a Fragmented Landscape
TOPSERIES Pickleball steps in as the first professional circuit explicitly designed to fill this gap. Its goal is to bring structure to a largely fragmented scene, with a unified calendar, a single ranking system, and consistent professional standards.
TOPSERIES aims to reshape the future of pickleball in EMEA, combining athletic excellence with commercial and broadcast sophistication. Adel Aref, CEO of TOPSERIES, explains: "Pickleball is stepping onto the international stage, and Europe, Middle East and Africa deserve an international circuit that reflects its potential. With TOPSERIES Pickleball, we’re not just launching a tour, we’re redefining the pickleball next era our way."
The Visionaries Behind the Revolution
As an independent, founder-led organisation based in Europe, TOPSERIES Pickleball leverages deep expertise. Supported by international entrepreneurs experienced in sport, media, and finance, the team is committed to elite competition, media-first production, and sustainable commercial growth.
José “Queco” Catalán, Head of Sport at TOPSERIES, stresses: "An international circuit demands clarity, structure, and ambition. TOPSERIES Pickleball gives the industry a professional pathway worthy of the sport, one ranking, one calendar, one destination for the best players."
Building a Global Sport, One Region at a Time
TOPSERIES Pickleball is more than tournaments; it’s about delivering an unforgettable experience. Flagship Events will be hosted in iconic EMEA locations, with standardised prize money and a unified ranking system for professional and semi-professional athletes.
The circuit also emphasises premium broadcast production from early rounds, ensuring fans can follow the action anywhere. A dynamic Live Event Experience engages spectators far beyond the court. This holistic approach ensures TOPSERIES Pickleball blends elite sports professionalism with the excitement of modern entertainment.
