Wimbledon's New Strawberry Beer: A Taste Test Showdown

Wimbledon's New Strawberry Beer: A Taste Test Showdown

Wei Jie Tan
Wei Jie Tan
Published: Jun 30, 2026

Reporter James Knuckey taste tests Wimbledon's classic strawberries and cream, plus a new limited edition strawberries and cream beer.

The Unexpected Challenger: Stella's Sweet Serve

The buzz around the grounds is undeniable. Stella Artois has launched a Strawberries and Cream Beer, a limited-edition pint tailored for the quintessential Wimbledon experience. While traditionalists might scoff, this unique concoction is already a hit among attendees.

Our initial taste test confirms it’s a surprisingly refreshing drop. On a warm June day, the fruit-infused lager offers a welcome departure from standard brews. It’s certainly a conversation starter, perfect for soaking in the atmosphere.

Price, Potency, and Pondering the Purchase

At £9.95 a pint, the Strawberries and Cream Beer isn't cheap – it's a pound more than a standard Stella Artois at the venue. However, its 3.4% ABV is significantly lower than the usual 4.6%. This makes it an ideal option for those looking to enjoy a few pints without feeling the full effects.

For the sheer novelty and the unique flavour profile, many fans are finding it a worthwhile splurge. Those unable to make it to SW19 can still get a taste, as it's stocked in selected Sainsbury's and Co-op stores.

The Undisputed Champion: Wimbledon's Classic Delight

Despite the new contender, the true king of Wimbledon snacks remains unchallenged: the classic strawberries and cream. Long queues on the tournament's opening day proved that demand for this iconic treat is as high as ever.

This isn't just a snack; it's an institution. The vibrant aroma of fresh berries instantly transports you. It’s a sensory experience that defines the tournament.

A Taste of Tradition: Why the Berries Still Reign Supreme

Every pot holds 10 plump, flavourful Malling Centenary strawberries, picked fresh daily from Hugh Lowe Farms in Kent. This farm has proudly supplied Wimbledon for over 30 years, cementing a legacy of quality. The rich, sweet flavour of the berries perfectly complements the simple, indulgent cream.

Priced at just £2.85 per pot (a modest 10p increase from last year), it remains a fantastic budget-friendly option. A staggering 2.8 million strawberries were sold across the tournament in a previous year, a testament to its enduring popularity. This timeless treat offers an unparalleled taste of the tournament's heritage.

Your Wimbledon Choice: Novelty Pint or Timeless Treat?

Ultimately, your Wimbledon refreshment choice boils down to preference. Do you embrace the innovative, limited-edition Stella Artois Strawberries and Cream Beer for its refreshing twist and lower ABV? Or do you pledge allegiance to the iconic, perfectly balanced strawberries and cream that embodies the very spirit of SW19? Both offer a unique slice of the Wimbledon experience.