The pickleball world is on the cusp of a seismic shift, as Agassi Sports Entertainment (ASE) prepares to launch the World Series of Pickleball (WSP), a groundbreaking global championship. Headquartered in Las Vegas, this venture promises to elevate the sport to unprecedented levels of competition and spectacle, backed by an all-star partnership.
Key Highlights of the World Series of Pickleball
- Global Ambition: Agassi Sports Entertainment is launching the World Series of Pickleball, aiming for a durable, scalable sports property.
- Elite Partnership: Collaborating with TEAM Marketing, the masterminds behind the commercial success of the UEFA Champions League.
- Las Vegas Spectacle: The event will be based in Las Vegas, blending high-stakes competition with entertainment, substantial prize purses, and celebrity involvement.
- Andre Agassi's Vision: Tennis legend Andre Agassi is deeply involved, championing an inclusive platform for players of all levels globally.
A Bold Vision for Pickleball's Future
Agassi Sports Entertainment solidified its ambitious plans by acquiring all rights to the “World Series of Pickleball” trademark in June 2025. This move laid the foundation for creating a premier, scalable sports property designed to captivate a global audience from its Las Vegas base. The vision is clear: transform pickleball into a major league event.
The Powerhouse Partnership: ASE & TEAM Marketing
To achieve this monumental goal, ASE has strategically partnered with TEAM Marketing, a name synonymous with sporting triumph. TEAM is renowned for its pivotal role in building and commercializing the UEFA Champions League, Europe’s most prestigious club soccer competition and a global commercial powerhouse. Their three decades of experience in event architecture, sponsorship strategy, and international brand development are precisely what the World Series of Pickleball needs to thrive.
This collaboration isn't just about launching an event; it's about crafting a global phenomenon. TEAM Marketing's expertise ensures the WSP will boast world-class production, innovative hospitality, and sophisticated media distribution, delivering an unparalleled experience for fans and partners alike.
Las Vegas: The Ultimate Stage for a New Era
Las Vegas, a city celebrated for hosting premier sporting and entertainment spectacles, is the perfect backdrop for the World Series of Pickleball. The event is conceptualized in the spirit of iconic championship formats, promising a unique blend of competition and showmanship.
Expect a marquee open and a thrilling team-based championship week, welcoming players across all skill levels from around the globe. Substantial prize purses and appearances from global celebrities, including Andre Agassi himself, will ensure the WSP becomes a must-see event, appealing to both seasoned professionals and everyday enthusiasts.
Andre Agassi's Personal Commitment
Andre Agassi, a significant shareholder in Agassi Sports Entertainment, speaks passionately about his involvement. “Pickleball has become a meaningful part of my life as a player, a fan, and someone who genuinely enjoys the sport,” he stated. His insights highlight the sport's accessibility, competitive edge, and rapidly expanding community.
Agassi envisions the World Series of Pickleball as the sport's ultimate global stage. It’s a platform where anyone who steps onto the court has the genuine opportunity to compete and win, fostering an inclusive environment that truly reflects pickleball’s broad appeal.
Building a Sustainable Commercial Powerhouse
Beyond the courts, Agassi Sports Entertainment is constructing the World Series of Pickleball as a robust, long-term commercial platform. This includes comprehensive strategies for sponsorship, media rights, ticketing, hospitality, and strategic brand partnerships. The company is actively forging relationships with leading hospitality and media organizations to ensure broad distribution, cultivate audience growth, and drive sustained commercial expansion for years to come.
For more information on Agassi Sports Entertainment and its initiatives, visit www.agassisports.com.
