The global badminton stage is expanding, but for Malaysia, the curtain might be rising on a financial tightrope walk. The Badminton Association of Malaysia (BAM) has fired a clear warning shot, demanding a more equitable and sustainable business model from the Badminton World Federation (BWF) amidst spiraling hosting costs.
Key Points: The High Stakes of Hosting
- BAM Challenges BWF: Malaysia's badminton body seeks a fairer business model for international events.
- Soaring Costs: New BWF calendar, expanded tournaments, and extended durations mean significantly higher expenses for hosts.
- Sustainability Concerns: Hosting major events must not jeopardize national associations' long-term financial health.
- Fan Engagement Doubts: Questions are raised about whether longer tournaments genuinely boost viewership, especially in early stages.
According to BAM Secretary-General Datuk Kenny Goh, organizing a premier international event under the BWF's revamped schedule now demands significantly higher expenditure. This escalating financial burden necessitates a critical re-evaluation, aiming for a balance that supports global development without compromising the financial stability of national bodies like BAM.
The Hefty Price Tag of Global Badminton
The BWF has unveiled an ambitious expansion plan for its flagship team tournaments. Starting with the Sudirman Cup in 2027, followed by the Thomas and Uber Cups in 2028, these prestigious events will swell from 16 to 24 teams. This dramatic increase in participation is designed to broaden the sport's global reach.
However, growth comes with a cost. The duration of each of these tournaments will extend from 10 to 12 days. Furthermore, Super 1000 tournaments, including the highly anticipated Malaysia Open, will also be staged over 11 days, accompanied by a substantial prize money increase to US$2 million. While exciting for players, these changes directly impact the logistical and financial obligations of host nations.
A Call for Balance: Malaysia's Stance on Event Economics
Datuk Kenny Goh articulated BAM's position clearly: "For us to bid on all these major tournaments, there needs to be a fair business model where it can provide a balance to the host country and also to BWF." He stressed that while BAM is not a profit-oriented body, hosting a major international event must not compromise its long-term sustainability. "It doesn't mean we want to make a profit, but it shouldn't bankrupt us," Goh asserted.
Malaysia last hosted a major international tournament, the Sudirman Cup, in 2013. This decade-long gap underscores the financial realities and the need for a viable framework if the nation is to frequently welcome top-tier badminton action again.
Beyond the Court: Engaging the Fanbase
Beyond the balance sheets, Kenny Goh also raised pertinent questions about fan interest. He openly questioned whether simply extending the duration of major tournaments would automatically enhance viewership. Historically, the early stages of team competitions, such as the Thomas and Sudirman Cups, have struggled to draw strong crowds and significant television audiences.
"If you look at the Thomas Cup and Sudirman Cup, for the first few days people are not interested to watch," Goh noted. "I'm not sure whether increasing the days will help. Rather, we need to look at how to make the tournament more interesting." As the BWF continues to evolve its global calendar, the push from BAM serves as a vital reminder: growth must be sustainable, and the fan experience must always remain at the core.
