The Cadillac F1 team is gearing up to make a monumental splash, not just on the track, but also in the world of high fashion! This isn't just a car launch; it's a cultural statement as two iconic American brands prepare to redefine motorsport style. Get ready for a double dose of excitement: an exclusive Tommy Hilfiger merchandise line and the highly anticipated car livery reveal.
Key Points:
- The first Cadillac F1 x Tommy Hilfiger merchandise line drops on February 5.
- The team's striking livery will be teased in Times Square, New York, starting February 6.
- Full Cadillac F1 car livery reveal during the Super Bowl broadcast on February 8.
- This partnership signals a bold new era for American luxury and style in Formula 1.
American Style Hits the Fast Lane: Cadillac F1 Teams Up with Tommy Hilfiger
The countdown has officially begun for a groundbreaking collaboration that will electrify the Formula 1 paddock. Cadillac, poised to join the grid as the 11th team from 2026, is not just building a racing machine; they're crafting an entire lifestyle. Their partnership with global fashion powerhouse Tommy Hilfiger, forged in June 2025, is set to ignite fan excitement well before the cars even hit the tarmac.
This strategic alliance is more than just a sponsorship; it's a fusion of identities. Imagine the classic, bold aesthetic of Cadillac meeting the iconic prep and vibrant spirit of Tommy Hilfiger. This is where motorsport fandom gets a serious upgrade.
Mark your calendars! The inaugural Tommy Hilfiger x Cadillac merchandise collection is set to drop on February 5. Fans will finally get their hands on exclusive apparel, showcasing the fresh visual identity of this ambitious American team. This isn't just clothing; it's a wearable testament to the team's commitment to boldness and sophistication, perfectly blending Hilfiger's design prowess with Cadillac's racing heritage.
Super Bowl Spotlight: Unveiling Cadillac's F1 Identity
Beyond the threads, the suspense is building for the unveiling of the Cadillac F1 car's livery. This isn't just about paint; it's about the visual soul of a team ready to challenge the established order. The reveal process itself is a grand spectacle, designed to capture global attention.
From February 6, a tantalizing tease of the livery will light up the iconic billboards of Times Square, New York. It's a fitting stage for an American team making its global debut, symbolizing ambition and the pursuit of excellence.
The main event arrives on February 8, during one of the world's most-watched sporting spectacles: the Super Bowl. In a prime-time television advert, the full design of the Cadillac F1 car will be unveiled to millions. This strategic move highlights the team's massive aspirations and its dedication to reaching a broad, passionate audience, far beyond traditional motorsport circles.
Building an American Dream Team in Formula 1
Cadillac's entry into Formula 1 from 2026 represents a historic moment, echoing their past racing endeavors, which date back to their participation at Le Mans in 1950. Team Principal Graeme Lowdon emphasizes this rich legacy, stating that Formula 1 is the pinnacle of motorsport, much like Cadillac represents the pinnacle of luxury automobiles. The synergy with Tommy Hilfiger feels "natural," aligning shared values of boldness, sophistication, and optimism.
Tommy Hilfiger himself echoed this sentiment, highlighting the "chemistry, vision, and passion" that drove the collaboration. He expressed admiration for racing's iconic graphics and uniforms, seeing an "exciting playground to push the boundaries" by blending Hilfiger's "iconic prep with Cadillac's bold racing and motorsport motifs." It's a powerful statement from two brands that are intrinsically American, now boldly stepping onto the world stage of F1.
With the merchandise and livery reveals setting the stage, the focus will then shift to the on-track debut. The Cadillac F1 team is scheduled to make its first Grand Prix appearance in Australia on March 8, 2026. This journey, from concept to competition, is a testament to the ambition and vision driving this groundbreaking American venture into the heart of global motorsport. The world is watching, eager to see what this new era of American excellence brings to Formula 1.
