Leading men’s shampoo brand CLEAR has announced a global partnership with Oracle Red Bull Racing, marking the team’s first-ever Official Haircare Partner. The collaboration merges CLEAR’s expertise in scalp care with the high-pressure world of Formula 1, creating a platform aimed at engaging performance-driven fans worldwide.
“CLEAR is designed to help people perform at their best under pressure,” said Mohamed Elsharkawy, CLEAR Global Brand VP. “Partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR™ HEAD can make a major difference.”
Nick Stocker, Group Commercial Director of Oracle Red Bull Racing, added: “Precision, discipline, and relentless improvement define our continued success, and that performance mindset makes CLEAR a natural partner for the team. Their focus on science, innovation and results aligns closely with how we operate on and off the track.”
F1 drivers face extreme conditions, including temperatures of up to 60°C, intense sweating, and prolonged helmet wear that can disrupt their focus. CLEAR’s advanced scalp technology addresses these challenges, helping drivers and fans maintain clarity and confidence in high-stakes situations.
The 2026 season will see the CLEAR x Oracle Red Bull Racing partnership brought to life globally across Asia, EMEA, and Latin America through brand storytelling, digital content, retail activations, and fan engagement. CLEAR branding will feature on the new RB22 car and on the balaclavas of four-time World Champion Max Verstappen and new partner Isack Hadjar.
This partnership reinforces CLEAR’s leadership in scalp care while delivering high-performance solutions that help people stay confident, focused, and performing at their best.
