Expanding JOOLA’s Presence in Asia
JOOLA Pickleball has continued to expand its footprint across Asia with the signing of Malaysian pickleball standout Colin Wong, who joins the brand’s international roster of sponsored athletes. The partnership highlights JOOLA’s ongoing strategy of supporting rising talents in the region and helping them transition onto the global stage.
Considered one of Malaysia’s most promising next-generation players, Colin has steadily enhanced his reputation through strong results and a clear dedication to his craft. His progression has not gone unnoticed, both locally and across the wider Asian pickleball scene.
With this agreement, Colin becomes the latest Asian player to be welcomed into JOOLA’s growing roster. The brand has previously secured partnerships with players such as India’s Arjun Singh, Hong Kong’s Jack Wong, China’s Zhou Qihao, South Korea’s Kim Eung Gwon, Chinese Taipei’s Chao Yi Wang, and Japan’s Yuta Funemizu and Wakana Nagahara.
Colin’s recent inclusion in the UPA Asia Trailblazers Season 2 programme further underscores his rapid ascent. Designed to identify and develop elite talent from across Asia, the initiative places Colin among a select group of players viewed as future standard-bearers for the sport in the region.
A Partnership Built on Talent and Character
JOOLA APAC CEO Tom Nguyen voiced strong confidence in Colin’s potential, emphasising that the partnership extends beyond competitive results.
“Colin checks every box for us. A great player, committed athlete, strong brand representative, and most importantly, a great human being,” Nguyen said.
For Colin, joining JOOLA represents a significant milestone in his career. Becoming part of the brand’s global lineup aligns him with one of pickleball’s most influential names and provides access to elite equipment, professional resources, and international exposure. The move also reflects the increasing recognition of Malaysian players on the world stage as the sport continues to grow nationally.
Through this signing, JOOLA further reinforces its commitment to nurturing homegrown talent and accelerating pickleball’s development across Asia. The brand has consistently invested in grassroots programmes, player pathways, and strategic collaborations aimed at building long-term growth in emerging markets.
Colin now joins a distinguished group of JOOLA-sponsored athletes, including Anna Bright, Ben Johns, Federico Staksrud, and Kate Fahey. Training and competing alongside such established stars offers invaluable experience and learning opportunities that are expected to fast-track his development.
As Colin begins this new chapter on the global stage, his journey is likely to inspire young players in Malaysia and beyond. His rise illustrates what can be achieved through talent, perseverance, and the right support network — while for JOOLA, the signing represents another meaningful step in shaping the future of pickleball across Asia.
