McLaren Kicks Off New Era With PUMA Apparel Partnership

McLaren Racing continues to make headlines both on and off the track. Fresh off winning the 2024 and 2025 World Constructors' Championships in Formula 1, the team is also seeing momentum in Arrow McLaren’s IndyCar campaign and plans to welcome its WEC team in 2027. Success across multiple series cements McLaren as one of motorsport’s most dynamic and forward-looking outfits.

Off the track, McLaren is strengthening its commercial presence with a major apparel partnership. The team is ending its era with Castore as Team Kit Partner and welcoming PUMA, a brand already familiar with Formula 1 through its collaboration with Scuderia Ferrari. Team kits and apparel are more than clothing; they’re a key part of McLaren’s visual identity, helping fans show their support both at the circuit and in everyday life.

“Our sport is in incredible shape. It’s been fantastic to see an influx of major fashion and lifestyle brands into Formula 1. We know fans want to express their passion for McLaren both at and away from the track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide,” said McLaren CEO Zak Brown.

The new "Replica" collection mirrors the gear worn by drivers and team members, giving fans a sense of belonging within the McLaren Racing organization. It will be available online and in select stores from February 2.