Unusual Streaming Partnership Emerges
Apple and Netflix, typically fierce competitors in streaming, have struck an unexpected agreement to share Formula 1 programming. Under the deal, Netflix will stream the Canadian Grand Prix live in May, while Apple TV will simulcast season 8 of F1: Drive to Survive alongside Netflix.
What the Deal Includes
The partnership includes:
- Live streaming of the F1 Canadian Grand Prix (May 22–24) on both Netflix and Apple TV.
- Season 8 of Drive to Survive premiering simultaneously on both platforms.
- This co-distribution gives each service access to the other’s audience and expands exposure for F1 content.
Strategic Benefits for Both Sides
For Apple, the collaboration adds high-profile F1 programming to its growing sports portfolio, helping retain viewers around live races. For Netflix, the deal brings live racing, a key part of its strategy to offer more live events alongside its hit docuseries.
Context: Apple’s F1 Rights and Broader Push
Apple secured exclusive U.S. Formula 1 rights last year in a multi-million-dollar deal for live coverage of the full season. This partnership with Netflix fits into Apple’s broader campaign to grow the sport’s reach and integrate content across its apps and services.
