A Game-Changing Alliance for Pickleball Performance
This isn't just another sponsorship; it's a strategic alignment of two powerhouses committed to pushing pickleball forward. DUPR, recognized globally as the gold standard for player ratings, is now officially paired with Centreline Athletics, a brand synonymous with performance-driven pickleball apparel. The synergy between a precise rating system and elite gear is undeniable.
DUPR has renewed Centreline Athletics as its Official and Exclusive Apparel Partner for the current season, which began in 2025. The extension was confirmed on February 3 through a new agreement covering the full year.
Centreline Athletics, a performance pickleball apparel brand designed by players for players, recently outlined its expansion plans for 2026. The continued partnership aligns with both organisations’ shared focus on innovation, performance, and growing the sport at every level.
Strengthening Competitive Pathways
Under the agreement, Centreline will maintain a strong presence across key DUPR-owned and operated competitive platforms, including collegiate, high school, and developmental league events. The partnership aims to strengthen engagement with emerging athletes while supporting DUPR’s mission to unify and elevate pickleball through accurate and accessible player ratings.
“DUPR has become the gold standard for measuring performance in pickleball,” said Scott Brown, Managing Director of Centreline Athletics. “This partnership allows us to engage with players where competition and development intersect, while reinforcing our focus on apparel that performs at the highest level of the game.”
Ben Van Hout, Head of Sponsorship and Partnership at DUPR, said Centreline’s athlete-first approach made the brand a natural fit. “Their performance-focused mindset and dedication to the community make them an ideal partner as we continue to grow collegiate, youth, and developmental competitive pathways.”
The renewed deal builds on a successful 2025 collaboration and highlights a shared commitment to supporting the rapidly expanding Collegiate Pickleball Tour and Minor League Pickleball as key development pathways.
DUPR’s data-driven rating system continues to provide players with objective, match-based skill measurement, allowing athletes to track improvement and compete at balanced levels. Through its extended partnership with Centreline Athletics, DUPR further strengthens its ecosystem by integrating premium high-performance apparel built specifically for competitive pickleball.
