Williams Racing isn't just building a faster car; they're building a stronger future, and their latest alliance with Estrella Galicia 0,0 for the 2026 Formula 1 season proves it. This isn't just another sponsorship; it's a strategic partnership solidifying the team's ambitions in the exciting new era of Formula 1.
Key Takeaways:
- Williams Racing and Estrella Galicia 0,0 forge a multi-year partnership commencing in the 2026 F1 season.
- The non-alcoholic beer brand will feature prominently on the FW48 car, as well as on Carlos Sainz and Alex Albon's race gear.
- Deepens an existing relationship with star driver Carlos Sainz, who Estrella Galicia has backed since GP3.
- A strategic move aligning Williams with a brand focused on innovation and long-term vision for the sport.
A Brewing Partnership for a New Era
The iconic Williams Racing team has unveiled Estrella Galicia 0,0 as its official beer partner, kicking off an exciting collaboration from the 2026 Formula 1 season and beyond. This landmark agreement sees the Spanish non-alcoholic brand taking prime visibility on the future FW48 chassis, notably on the halo and rear wing endplate.
Furthermore, the branding will also adorn the race suits and helmets of Williams's drivers, including Carlos Sainz and Alex Albon, strengthening their personal ties to the brand. Beyond the track, the partnership extends to hospitality, with Estrella Galicia 0,0 being served in the Williams hospitality suites at European races. This comprehensive approach signals a deep integration of the brand within the team's operations and fan engagement efforts.
Sainz's Enduring Connection
What makes this partnership particularly compelling is its deep-rooted history with one of Formula 1's most recognizable talents. Estrella Galicia has been a staunch supporter of Carlos Sainz for years, backing the Spanish driver since his formative GP3 days. This long-term commitment highlights not only Estrella Galicia's belief in Sainz's talent but also a shared journey of ambition and progression through motorsport.
The new Williams deal extends this personal endorsement, ensuring the brand's visibility on Sainz's race gear alongside Alex Albon's, connecting their individual stories with the team's overarching vision. This strategic alignment underscores the value of sustained partnerships in a rapidly evolving sport.
Beyond the Track: Shared Values and Vision
James Vowles, Team Principal of Williams Racing, expressed his enthusiasm for the collaboration. He highlighted the synergy between the two entities, especially with the anticipation of new F1 regulations and the exciting prospect of a Madrid Grand Prix from 2026. Vowles emphasised, "With an all-new car, new regulations, and a new race in Madrid, there’ll be plenty for Atlassian Williams F1 Team to celebrate with Estrella Galicia 0,0 this season. It is great to have them join Williams and cheer us on in this exciting moment for both the team and the sport."
The FW48 will be seen on track in Bahrain this week for pre-season testing from 11-13 February, and again on 18-20 February. The 2026 F1 season will begin with the Australian Grand Prix from 6-8 March.
