Racing's New Look: Tommy Hilfiger x Cadillac F1 Team Drop Iconic Fanwear
The grid is getting a serious style upgrade! The highly anticipated collaboration between fashion titan Tommy Hilfiger and the incoming Cadillac Formula 1 Team has officially hit the streets, unveiling a fanwear collection that perfectly blends iconic American design with the thrilling world of Grand Prix racing. This isn't just merch; it's a statement as the Cadillac F1 Team gears up for its groundbreaking 2026 season debut.
Fast Facts: The Collection Drop
- Tommy Hilfiger x Cadillac F1 Team launch their premier fanwear collection.
- Features replica team kit including caps, tees, polos, hoodies, and a standout varsity jacket.
- Signature color palette: red, white, and black with dynamic metallic and chrome accents.
- A taste of what's to come as Cadillac F1 prepares for its 2026 F1 entry and Super Bowl livery reveal.
Racing Meets Runway: The Cadillac F1 Style Unveiled
The partnership is a masterstroke, uniting two powerhouses of American culture. Tommy Hilfiger, long synonymous with bringing fashion to the sporting arena, now infuses its prep-classic aesthetic into the burgeoning Cadillac F1 Team. This collection isn't just about showing support; it's about wearing the ambition and heritage of a new American force on the global motorsport stage. As Lea Rytz Goldman, Global Brand President at Tommy Hilfiger, highlights, F1 is a "major cultural force where we show up in a unique way."
Fans can now grab a piece of history with replica versions of the official team kit. Expect to see driver caps, T-shirts, and polos, all sporting the vibrant red, white, and black with sleek metallic and chrome details. Standout items include a striking black replica crew hoodie priced at $159.99 and a premium black full-snap varsity bomber jacket for $259.99. Tees range from $39.99 to $79.99, with caps available between $39.99 and $54.99. These pieces are crafted to be "confident, collectible, and made for fans," according to Goldman.
The Cultural Drive: Beyond the Team Kit
This collaboration signifies more than just apparel; it marks a significant moment in the Cadillac Formula 1 Team's brand identity build-out. Cassidy Towriss, Chief Brand Advisor at the team, emphasizes the synergy between the two "iconic American brands" sharing beliefs in design, performance, and cultural relevance. This initial 2026 collection is merely a sneak peek, with more fanwear lines promised throughout the season.
Cadillac's Road Ahead: A Glimpse into the Future
The launch provides a stylish precursor to an action-packed period for the Cadillac F1 Team. Motorsport enthusiasts should mark their calendars: the team is set to unveil its 2026 F1 livery in a high-profile TV advert during the upcoming Super Bowl on Sunday, February 8th. Following this grand reveal, the team heads straight to Bahrain for crucial pre-season testing from February 11th-13th. The journey to the grid is officially underway, and fans can now dress the part.
