This isn't just a car launch; it's a statement. Cadillac Formula 1 is roaring onto the global stage with an unprecedented livery reveal set to dominate the biggest sporting spectacle in America – the Super Bowl.
Key Points:
- Cadillac F1 will unveil its 2026 livery during the Super Bowl on Sunday, February 8th.
- Drivers Sergio Perez and Valtteri Bottas will lead the American charge.
- Alongside the TV debut, a unique 'thawing' exhibit will captivate Times Square from February 6-9.
- UK fans can tune in via Channel 5 or Sky Sports for the dramatic reveal.
A Bold Entrance: F1 Meets the Super Bowl
Cadillac isn't just joining Formula 1; they're making a grand entrance that screams ambition. The decision to debut their 2026 challenger's colours during the NFL Super Bowl on Sunday, February 8th, is a masterstroke in global marketing. This prime-time slot guarantees millions of eyeballs, cementing their arrival as a serious contender.
Team Principal Graeme Lowdon leads the charge for the American outfit. Their driver lineup is already generating buzz, pairing former Red Bull ace Sergio Perez with ex-Mercedes star Valtteri Bottas. This duo brings a potent mix of experience and race-winning pedigree to the team.
Catch the Spectacle: When and Where
While the Super Bowl kicks off at 11:30 PM GMT on Sunday, February 8th, the exact timing of the Cadillac F1 livery advert depends on the game's flow. Fans should anticipate the reveal around 3 AM GMT on Monday, February 9th. Set your alarms – this is one you won't want to miss!
For those across different time zones, here's a quick guide:
- GMT: 03:00 (Monday, Feb 9)
- CET: 04:00 (Monday, Feb 9)
- PST: 19:00 (Sunday, Feb 8)
- EST: 22:00 (Sunday, Feb 8)
- JST: 12:00 (Monday, Feb 9)
- CST (China): 11:00 (Monday, Feb 9)
UK viewers can catch the Super Bowl and the Cadillac reveal for free on Channel 5, or through Sky Sports. Don't fret if you miss it live; the team is expected to share the stunning visuals across their social media platforms immediately after the broadcast.
Times Square Takes Center Stage: The 'Cadillac Countdown'
The excitement isn't confined to television screens. From February 6th to 9th, New York City's Times Square will host a groundbreaking interactive exhibit. A special frosted display will gradually "thaw" over the days, culminating in the full Cadillac F1 livery reveal alongside the Super Bowl advert.
Dan Towriss, CEO of Cadillac Formula 1 Team Holdings, emphasizes the significance. "This isn't just a launch; it's an invitation," he stated. "Bringing the reveal to millions of homes via the Super Bowl and giving a front-row view in Times Square perfectly captures our ambition." This dual-pronged approach ensures maximum global impact for their inaugural F1 design.
